Branding and marketing materials for glaucoma treatment technology
How we helped iStar Medical to promote their groundbreaking glaucoma treatment solution.
Overview
iSTAR came to us to help them to the next level of activity by setting the strategy and creative elements in place to position their innovative glaucoma preventative device into a competitive marketplace well-used to hearing about new innovations.
Project details
The brief called for a distinctive visual that made their offer stand out, that enabled their teams to show the unique differences it offered and for it all to work as a consistent theme making sense to the health professionals. The “reef” concept was one of several put forward in the early stages to demonstrate a natural, powerful and friendly easy to use system that had proven effect at arresting the development of a glaucoma whilst simultaneously improving the ease with which the health professionals could treat their patients.
Conclusion
It was launched across all types of media and channels and is still going strong today. iSTAR have successfully won further funding and opened up new markets across Europe, the US and Australia as a consequence.