Monitor My Health at home blood test
How we created a new brand and e-commerce platform for the NHS to deliver accurate and quick DIY blood test results
Overview
Howaka pitched for and won the tender to deliver an innovative service to be supplied by the Royal Devon University Healthcare Trust to deliver “do it yourself” home blood testing.
Project details
This was challenging from many perspectives, both from creating a brand with the messaging of the NHS delivering a private service but not for profit and from the product and service design to deliver the technology for performing accurate blood tests and communicating those to the users.
Conclusion
We successfully delivered the brand and new ecommerce website and platform integrating with the blood sciences laboratory and the service has now been in operation for several years with tens of thousands of home blood tests delivered.