Designing the strategy towards company acquisition
How we helped Ablation Frontiers in the run-up to acquisition by med tech giant Medtronic
Overview
Ablation Frontiers, a small US startup with big ambitions, contacted us on Christmas Eve outlining their goal to achieve a $500,000,000 sale within 36 months. This required comprehensive efforts in branding, product positioning, and communication. To meet their objectives, we embarked on the following tasks, incorporating annual strategies essential for success.
Corporate identity programme, naming and positioning the company in readiness for launch liaising with KOLs and Investigators
Product identity programme for : PVAC, MAAC, MASC, TVAC
GeNIUS generator
Exhibition booth
Congress collateral
Corporate Identity programme for the AF Educational Institute: New Frontiers Academy
Conclusion
We met the brief on time and at the sale price prior to any US sales - Medtronic bought the company and immediately established their Ablation division.